The Theoretical Hierarchy of the Development of an Athlete

Throughout the course of the year there are ebbs and flows of everyones nutrition. For athletes it will revolve around their sport and when they need to peak, but for the majority of us our nutrition highs & lows are bound to the seasons.


The year always starts with a rise in people working on better eating, but quickly falls off as the long winter months drag on, but with the hope of spring there is another rise to get that “summer body”. Unfortunately, summer may be the most difficult, there always seems to be something popping up to get you off track. By fall everyone is ready to get back into a better routine before the holidays roll around. And then the cycle continues.


But what if you could work on making you highs and lows less drastic? Rather than a few times a year going into a full on restriction/starvation mode you could gradually make progress. What if you had the tools and habits in place so that if you did stray from your nutrition you would be able to quickly get back on track?


Well, here is your chance! We’ve just updated our nutrition coaching and it goes far beyond the normal food plan that restricts foods and leaves you hungry. Our approach is to look deeper than calories in/calories out or what are “good” foods and what are “bad” foods. Although, those things still play a role and are still important, we work on changing habits.


Short-term nutrition challenges are have their place in the wellness community, they give people a jump start, they open their eyes to new foods, and help keep them on track, but it only lasts for a very short time. Once the challenge is over, the things they were doing go out the window and they fall right back into their old routine because they were never able to make them into habits.


With Pro Coach, you’ll form new, better habits.


In order to do so, you’ll need to be patient. Change takes time. Habits (good & bad) don’t form overnight. That is why Pro Coach is intended to last a year! But don’t worry you won’t have to wait a year to see results.


Pro Coach is a 2-part experience. First you’ll have access to an online platform which will provide you with daily reminders, guides, and lessons to keep you on track and make progress everyday. It’s that little reminder that you are improving everyday. It also teaches you the HOW. It breaks down how to form new habits into small, manageable chunks.


The second part is that you are assigned a real-life coach. Someone who is there when you have a question, someone who will guide you, and make sure you are on the right path towards your goals. They will also provide accountability with weekly check-in’s; you send in progress pictures, complete short questionnaires about how the program is working for you (success, struggles) and be provided with feedback.


This updated version of our nutrition coaching is the best we’ve ever had! I am super excited to roll it out and help you achieve your goals. Remember “Muscles are made in the gym, but seen in the kitchen”


If you are ready to change your habits, reach out to us so we can set up a time to discuss the program in more detail and get you started on that body you’ve always wanted!