I love our logo.
It’s a little strange and unusual which makes it recognizable.
It also makes it a conversation starter because no one can quite figure it out.
Wouldn’t it be fantastic, when people spotted the logo around town, if they knew exactly what it was. Without any wording, they would just know, that’s TRUE, they do amazing things, they help our local community become healthier, happier, and more confident!
#goals
Being a bit unusual also means that most people don’t know how the logo came about, so let’s take a trip down memory lane.
Full disclosure, I had no part in the making of this logo. Like traditional folklore, the logo’s meaning came to me through informal learning and unofficial knowledge; adding another great layer to our history.
The year was 2011 and TRUE was just finding its roots.
Although many know us as CrossFit TRUE or simply TRUE, that is our DBA (Doing Business As). Technically, our official business name is TRUE Athletics.
As the story goes, we outsourced the design, the logo was created by a graphic designer.
Now that you know the initials are actually “TA” we can get to the bottom of this logo.
For starters there is a lot of overlap happening. The “T” uses part of the “A” and vice versa and the symbol at the end also incorporates parts of the “T” & “A”
The “A” for athletics is apparent. It looks like a capital “A”.
The “T” however is a little less apparent. It’s the short and stocky bottom right of the “A”
And then we get to the mystery symbol.
It’s the Egyptian symbol for truth. Check it out here
Why?
Simply because it looks cool.
There you go. Now you know how our wacky logo staked its claim on all your apparel.